Jobs
Digital Advertising Specialist
Job Description
A Digital Advertising Specialist plans, creates, and manages online advertising campaigns to help businesses reach their target audiences and achieve marketing objectives. You will work with platforms such as Google Ads, Meta (Facebook & Instagram), TikTok Ads, LinkedIn, and YouTube to optimise ad performance, control budgets, and increase return on investment (ROI). This role blends analytical skills with creativity, as you interpret data, conduct A/B testing, refine campaign strategies, and make data-driven decisions to improve visibility and leads in a competitive digital landscape.
The Job Scope
- Plan and execute online advertising campaigns
- Monitor and optimise campaign performance and budgets
- Conduct keyword research and audience targeting
- Prepare performance reports and insights
- Perform A/B testing on ad creatives and landing pages
- Stay updated with digital trends and platform changes
Skills Required
Digital ad platforms (Google, Meta, TikTok) expertise
Data analysis and reporting
SEO / SEM fundamentals
Creative problem-solving
Strong attention to detail
Communication and collaboration skills
Academic Requirement
Degree in Marketing / Digital Marketing / Business
-
A-Level
Minimum 2 principal passes including Mathematics / Business -
STPM
Minimum 2 principal passes and credits including Mathematics -
SPM / O-Level
Minimum 5 credits including Mathematics and English -
Diploma
Diploma in Marketing, Digital Marketing, Business, or related field -
Foundation
Foundation in Business, Marketing, or related discipline
Salary Range
-
Fresh Graduate
RM3,200 – RM4,800
-
Mid-Level Specialist
RM5,000 – RM8,000
-
Senior / Lead
RM9,000 – RM15,000+
(Salaries may vary by campaign scope and certification)
